Lacoste watches are the testament of one man’s vision, extraordinary talent and his yearning for change and freedom when on the court. This man was René Lacoste, and from 1927 onwards he was known as the ‘Crocodile’ that emblazoned his official tennis clothes for years after.
Hailing from the French school of tennis, René Lacoste strove to create a new form of tennish that was vivacious, courteous yet had a certain swagger about it. He found that the tennis whites of the day were too constricting, and created a polo shirt that fit his style wonderfully. From here, the Lacoste empire has grown exponentially and his famous ‘crocodile’ logo is part of this staggering growth.
Lacoste watches, then, are no different; furnished with the familiar minimal white look, the crocodile and the finest materials on offer, these watches guarantee a fit quite unlike any other. Here at Shade Station we are thrilled to stock such a vast array of Lacoste watches, and we feel that this revolution in design is one of the true benefits of a fine sportsman knowing his craft.Mens Lacoste Watches